Strengthening and Downstreaming of Fishery Product Processing Businesses through Business Management Assistance, Packaging Innovation and Technology Adoption in Bone Regency
Penguatan dan Hilirisasi Usaha Pengolahan Hasil Perikanan melalui Pendampingan Manajemen Usaha, Inovasi Kemasan dan Penerapan Teknologi di Kabupaten Bone
https://doi.org/10.59110/rcsd.1024
Keywords:
Appropriate Technology, Business Mentoring, Fishery Processing, MSMEs, Packaging InnovationAbstract
Harapan Baru MSME in Pusungnge Village, Cenrana District, Bone Regency, processes mud crab and shrimp into fishery products. The business faces constraints related to business management, raw material storage, product packaging, and marketing. The 2026 BIMA Beginner Community Service Program (PMP) aimed to support business development through management mentoring, packaging improvement, marketing assistance, and the application of appropriate technology. The program employed a participatory approach involving needs identification, training, mentoring, provision of production and storage equipment, and monitoring and evaluation. The documented outputs included improved packaging design and product information, the availability of a 300-liter freezer, a spiral mixer, and a Getra molding machine, and the use of the improved packaging in product marketing through souvenir shops in Bone Regency. The freezer enabled mud crab and shrimp raw materials to be stored for subsequent production activities. However, changes in productivity, sales, cost efficiency, and market reach could not be determined because comparable before-and-after data were not available. The program therefore primarily produced direct outputs in packaging, raw material storage, production support, and marketing, while its longer-term business impacts require further evaluation.
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